Delivering free play kits to underserved families to encourage early learning and reading.
👉 Designed for 0-3 years old
👉 3 books + 1 toy in each box
👉 3 boxes delivered over a period of 8 months
Why It Matters
Many underserved families face barriers to play and early reading due to:
👉Limited time or resources
👉Low access to quality books or toys
👉Screens replace hands-on play
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Kita Main makes early learning at home easy and accessible for these families.
Our Approach
Over 8 months, we provide:
Parent Awareness
Promoting research-backed parenting practices for early learning at home.
Play & Learn Kits
Providing quality, age-appropriate books and toys
Guided Support
Sharing nudges, tips, reminders, and activity ideas with parents through WhatsApp
What We Hope to See
Helping Parents Be Their Child’s First Educator:
👉Reading more often together with their child
👉Adopting new styles when they read & play
👉Increase in board books at home
Motivating Children to Read Through Play:
👉Showing more interest & excitement in reading physical books (Print Motivation)
👉Learning how to open & turn pages of a book (Print Awareness)Â
👉Have better letter knowledge & expanded vocabulary
"Sekarang (selepas Kita Main), setiap malam, dia minta saya baca buku. Saya pun belajar sama-sama."
"My child loved the books, even though he can't read yet, but we, as parents, can create the imagination together with him. The colours really attract him."
Did You Know?
90% of brain development happens before age 5.
During this critical window, what a child experiences through sight, sound, and touch leaves lasting changes in their brain thatshape how they learn, relate with others, and understand the world.
Early reading, consistent attention, and stimulation during these early years are not just nice to have, they are essential.
For underserved families, early reading and play can bridge the opportunity gap long before school begins.