Kita main

Bringing Early Learning Into Underserved Homes

Kita main

Bringing Early Learning Into Low-Income Homes

Kita main

Bringing Early Learning Into Low-Income Homes

Delivering free play kits to underserved families to encourage early learning and reading.

👉 Designed for 0-3 years old

👉 3 books + 1 toy in each box

👉 3 boxes delivered over a period of 8 months

Why It Matters

Many underserved families face barriers to play and early reading due to:

👉Limited time or resources

👉Low access to quality books or toys

👉Screens replace hands-on play

Kita Main makes early learning at home easy and accessible for these families.

Our Approach

Over 8 months, we provide:

Parent Awareness

Promoting research-backed parenting practices for early learning at home.

Play & Learn Kits

Providing quality, age-appropriate books and toys

Guided Support

Sharing nudges, tips, reminders, and activity ideas with parents through WhatsApp

What We Hope to See

Helping Parents Be Their Child’s First Educator:

👉Reading more often together with their child

👉Adopting new styles when they read & play

👉Increase in board books at home

Motivating Children to Read Through Play:

👉Showing more interest & excitement in reading physical books (Print Motivation)

👉Learning how to open & turn pages of a book (Print Awareness)

👉Have better letter knowledge & expanded vocabulary

"Sekarang (selepas Kita Main), setiap malam, dia minta saya baca buku. Saya pun belajar sama-sama."

Siti, Kita Main Parent

"My child loved the books, even though he can't read yet, but we, as parents, can create the imagination together with him. The colours really attract him."

Nur Fitri, Kita Main Parent

Did You Know?

90% of brain development happens before age 5.

During this critical window, what a child experiences through sight, sound, and touch leaves lasting changes in their brain that shape how they learn, relate with others, and understand the world.

Early reading, consistent attention, and stimulation during these early years are not just nice to have, they are essential.

For underserved families, early reading and play can bridge the opportunity gap long before school begins.